Promotional items are a great way to get the name of your business out to the public. Not only do people love free things, but they often use those free things regularly. This means the name of your business will be in front of their faces regularly. It also means the first business they think of when they need items or services could be yours. 

Personalized promo products can range from small items like stickers and pens to larger items like shirts, hats, and bags. Depending on where you get them, they can fit easily in your budget or cost way too much. It's a good idea to know exactly how much you want to spend before you decide to order things. Keep an eye on all fees associated with the products you choose, such as set-up fees and design fees, and don't let yourself go crazy with your shopping. Promotional products are an investment for your company, but they need to be an investment you can live with. 

You also need to take some time to research different companies that provide promotional items. Get referrals from other businesses you are in contact with, and keep an eye on items other companies give you. If they hand you a personalized pen or notepad or pair of sunglasses you really like, ask where they got the item from so you can look into using that company yourself. 

Once you've got your budget set and you've found a company to order products from, you'll need to figure out what you want to get. There are dozens of options available these days. While they all can help get the name of your business out to the public, they aren't all necessary for your small business. Here are seven promotional products that every small business can invest in and will work well for them. 


This is one of the most obvious personalized promo products a business can invest in. Pens are relatively cheap, you can get a large amount at a time, and they are easy to give out to potential customers and clients. Every time someone uses a pen with your name, logo, and contact information on it, they'll think of your business. This means when the time comes for them to buy a service or product, you'll be at the top of their thoughts and (hopefully) the first place they'll go. 

Coffee Mugs

Whether you drink coffee or tea or some other hot beverage, you probably use a coffee mug on a regular (if not daily) basis. Clients and customers are the same way. Coffee mugs come in many different shapes, colors, and sizes, and can be relatively cheap or quite expensive. Before you decide to buy personalized coffee mugs, you should consider who you want to give them to. Unlike pens, you probably want to save your mugs for people that are already working with your business. They make great gifts to show your appreciation for your clients and customers. 

Water Bottles

Like coffee mugs, water bottles are a commonly used item for most people. By putting your name and logo on bottles and giving them out to new or long-term clients and customers, you are keeping yourself in their thoughts. You are also advertising yourself wherever those water bottles happen to go. At the gym, in the office, or even at events, your logo will catch the eye of future clients and customers. 


These are another lower cost option for personalized business items. They don't cost as much as mugs or bottles and can be ordered easily in large quantities. They are also great for use in your business and to advertise to potential clients and customers. Many people use sticky-notes to organize their paperwork, plan out their day, and keep projects in line. By putting your logo on the sticky-notes these people are using, you are keeping your business in their thoughts constantly. It may be subconscious, but your business's name will still be floating around in their brain. 

Mouse Pads

Most people have computers - if not at work than in their home. And most people prefer to have a mousepad that they don't mind looking at regularly. If you personalize one for your business that includes your logo as well as a nice design, your clients and customers will enjoy having it as part of their computer set up. And if you spend a little money and get good quality mouse pads to give out, they'll be used for a long time. That means the name of your business will be in front of people's eyes for a long time. 

USB Drives

While these are expensive enough that you won't want to give them out to just everyone, USB drives are a great personalized item for you to invest in. You can hand them out to your employees for use in your business, as well as to clients and customers you feel appreciative for. Your salespeople can hand out presentations saved on them, instead of giving old-fashioned paper copies. You can also include some digital flyers or ads on them so that when the people you give them to use them, they'll see the information for your business as well. 

License Plate Holders

What better way to get the name of your business out there than by putting it where everyone can see it - right on your car! License plate holders can't hold a ton of information, but they can fit your name, your number, and your motto if you want. They can be placed on the front and back of your car and can be purchased relatively cheaply. You can give them out to your employees as well as customers and clients, to help broaden their reach. Then every time someone is stuck in traffic or passing through a parking lot or even going through a drive-thru for food, other drivers will see the name of your business on your car.